Dr. Pfau Public Speaking and Executive Image Training


  Dr. Pfau







  Contact Us


"Projecting a Positive Professional Image"


DESCRIPTION: "Projecting a Positive Professional Image" is a training course, designed primarily for supervisors/managers/executives, technical personnel, or other professionals, who are interested in making a favorable impact on those in which they come in contact. The course focuses on basic principles of image development and enhancement. It reviews and demonstrates techniques for projecting an image that commands respects, and for positively interacting with others--both within and outside the organization. It includes the skills required to exercise a more professional influence on others, to assertively help them to reach a decision, and to resolve conflict situations in a diplomatic and decisive manner.

Course Rationale: To be most effective, executives must develop an awareness of how their image impacts their various target audiences. For example, their personal traits--eye contact, speech, smile, posture, dress, grooming, etiquette, voice inflection, diction, listening, and language--either add to or detract from their effectiveness. Managers must become cognizant that only one third of their message is verbal--two thirds is nonverbal. Communication occurs in scores of indirect and subtle ways; by under-standing these, the executive will have more leadership, and will be more successful at accomplishing job-related objectives.

Key Topics:

Total executive image: implications to your job, career, and life.

  • Assess "internal" and "external" image, and determine how both are influencing your status & where you are going in your career.
  • Techniques for gaining greater poise, self confidence, and authority.
  • How a person's manner of dress communicates.
  • Key grooming considerations, including the 12 ways men and women can dress from the most to the least authoritative.
  • Your content, organization, and delivery of presentations (how something is said may be more important than what is said).
  • Using body language to convey assertiveness.
  • Problems and pitfalls resulting from lack of assertiveness.
  • Techniques for remaining "in control," even during times of crisis and conflict.
  • How to meet clients with greater poise, authority, and self confidence.
  • Techniques to be considered in small and large group social events ("executive mingling," "schmoozing"), including how to act and converse informally.
  • Ten rules on how to look confident even when you don't feel that way
  • Using formal and informal meetings to develop and reinforce your executive image.
  • Three formulas for organizing impromptu presentations quickly, efficiently, and powerfully.
  • Considerations for projecting a positive image in your office, including a review of the three main mistakes executives make in their office setting.
  • How to act and speak when under stress, including meeting the media with greater poise and confidence, and addressing a hostile audience.
  • How to demonstrate daily a full awareness of corporate courtesies.
  • Understand etiquette including social, eating, drinking, and tipping do's and don'ts.
  • Understanding and employing a personality trait that is appreciated by 98 percent of your bosses, subordinates, and colleagues.
  • Learn the importance of diet, exercise, and life style to the energy level and image required by the executive.
  • Gain an understanding of what it means to have and successfully employ PMA, rather than PPA, and why this concept is crucial for maximum leadership.
  • Learn natural ways of injecting humor in situations, and review the long-proven "four tests of time" for humor to be appropriate.
  • Identifying the first attire/grooming characteristic that a woman notices about a man, and the first thing that a man notices about a woman.

Course Outline:

  1. The nature and dimensions of "image"
    • Psychological and emotional dimensions
    • Physical and Intellectual dimensions
    • Communication (listening and speech) dimensions
    • Appearance, dress, and grooming dimensions
  2. Behavior dimensions
    • Social behavior
    • Nonverbal behavior
  3. How images are formed, maintained, and modified
    • Ways in which a person's image influence the manner in which others respond to him/her
    • How self-image influences our behavior (i.e., others see in us what we see in ourselves)
    • How body type influences image
    • Importance of appearance:
      • Body weight
      • Hair
      • Dress
  4. Nonverbal communication
    • Eye contact
    • Gestures and body coordination
    • Energy level
    • Rapidity of movement
    • Posture and Stance
  5. Speech
    • Voice and articulation
    • Pronunciation, grammar, and projection
    • Dimensions of the spoken message
      1. Content;
      2. Organization;
      3. Delivery
  6. Conciseness/Cogency